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Smiota

Smiota is smart package lockers and enterprise mailroom software for retail, residential, commercial and university buildings

Goal And Role

Design Smiota’s mailroom web application

User Research | User Persona | Feature Analysis | Rapid Ideation | High Fidelity Mockups | Prototype

 
 
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Petite Avenue

Petite Avenue is a retail shopping website serving women under 5’5’’

Goal And Role

To design smooth checkout process with a successful product purchase

User Research | User Persona | Feature Analysis | Rapid Ideation | High Fidelity Mockups | Prototype | Testing

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XFund

An early stage venture capital firm to back entrepreneurs who think laterally and experiment across discipline

Goal And Role

To redesign the website to gain more attraction and attention

Heuristic Evaluation | User Survey | Competitive Analysis | Rapid Ideation | Design Anatomy | Prototype | Testing

 
 
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REI

REI is an employee owned sporting goods website with much more to offer than camping equipment. It also offers adventure travel, adventure checklists and advice

Goal And Role

To design mobile application including current REI information architecture and other new additional features such as lists, suggestions and recommendations

User Interviews | User Survey | User Flow | Checklist Analysis | Sitemap | Ideation (Initial Sketches) | Result Synthesis | SUS Chart